In September 2014, Afro Amour opened for business. The goal was to create an African brand which provides effective hair and beauty products without the use of toxic ingredients. We wanted our products to not only give you beautiful results but safe to use and environmentally friendly. A tall order we know, however three years on and we are still going strong with a renewed commitment towards this goal. Check out our welcome video on the official Afro Amour YouTube channel. Enjoy!